Best Programs & Best People Overview

The Best Programs & Best People Service provides strategic and tactical information to assist pharmaceutical manufacturers in designing, launching and evaluating value-added programs for key health care influencers. HIRC uses a combination of mail surveys and in-depth, follow-up interviews to assess six customer markets of particular interest to pharmaceutical manufacturers. The service provides description, analysis and ratings of pharmaceutical manufacturer program offerings; offers assessment of account manager performance; presents insights on customer preferences and program interest; and profiles leading pharmaceutical manufacturer program efforts.

Who Should Subscribe?

The Best Programs & Best People Service is an invaluable tool for market research and national account executives involved in account manager training, program development and resource allocation. The strategic and competitive benchmarking information will prove essential in developing product launch and pull-through initiatives.

Why Subscribe?

Pharmaceutical companies need the strategic information to best position value-added programs that meet customers’ needs. The service examines key issues impacting manufacturers’ ability to offer beneficial programs:

• What are the “best of class” programs offered in the industry?
• Which types of programs are of continued interest to customers, which hold the highest value, where are there opportunities for improvement?
• Which manufacturers retain the highest quality account managers?
• Which account manager skills and attributes are most valued by customers, and how can account managers best serve these markets?