Best Programs & Best People
(for subscribers only)
-
Executive Summary
Fall 2011. An executive snapshot of key findings from the Best Programs & Best People Service.
Best Programs & Best People
Research Overview
The Best Programs & Best People Service provides strategic and tactical information to assist pharmaceutical manufacturers in maximizing the impact of their account managers, medical science liaisons, and value-added programs. The service provides valuable insights concerning skills and attributes that are critical for successful AMs and MSLs, as well as guidance for the development and implementation of value-added programs for key health care influencers.
Who Should Subscribe?
- Account and marketing VPs
- Sales and marketing teams
- Health economic outcomes and data professionals
- Health care quality or innovation professionals
- National and regional account managers and directors involved in account manager training, MSL training, program development, and resource allocation
- All others doing business in the managed market, market access, or managed care space.
Why Subscribe?
Pharmaceutical companies need the strategic information to best position value-added programs that meet their managed care customers' needs. HIRC research provides competitive benchmarking information that is an essential component in developing product launch and pull-through initiatives. Subscribers will gain insights into the following areas:
- Leading pharmaceutical manufacturer program offerings
- Account manager performance
- Quality of medical science liaisons
- Customer preferences and program interest
Free Research Highlights
Keys to Providing Valuable Programs and ResourcesHow to Subscribe:
To subscribe to the Best Programs & Best People service, please contact: Lauren Bolen, Research Director (215) 542-1745 Contact Lauren
Ms. Bolen was awarded a B.A. in Psychobiology from Yale University and her M.B.A. in Health Care Administration from The Wharton School at the University of Pennsylvania. Ms. Bolen began working with HIRC in 2002 as the Research Director for the Employer and Coalition Service. Additionally she acts as Account Manager for several pharmaceutical clients.
Previous to her career at HIRC, Ms. Bolen was an Associate Consultant at Booz, Allen & Hamilton's Health Care Strategy Practice assisting health care institutions with the development of their long term strategic plans. Ms. Bolen later joined Merck & Co., Inc. in the Market Research department and subsequently held a number of senior executive positions at Merck during her fourteen-year career at the pharmaceutical company.