Best Programs & Best People Service Summary
Research Overview
The Best Programs & Best People Service provides strategic and tactical information to assist pharmaceutical manufacturers in designing, launching and evaluating value-added programs for key health care influencers. HIRC uses a combination of mail surveys and in-depth, follow-up interviews to assess six customer markets of particular interest to pharmaceutical manufacturers. The service provides description, analysis and ratings of pharmaceutical manufacturer program offerings; offers assessment of account manager performance; presents insights on customer preferences and program interest; and profiles leading pharmaceutical manufacturer program efforts.
Who Should Subscribe?
The Best Programs & Best People Service is an invaluable tool for market researchers, product managers, and national account executives involved in account manager training, program development and resource allocation.
Why Subscribe?
Pharmaceutical companies need the strategic information to best position value-added programs that meet customers’ needs. HIRC research provides competitive benchmarking information that is an essential component in developing product launch and pull-through initiatives. Subscribers will gain insights into the following areas:
- Leading pharmaceutical manufacturer program offerings
- Account manager performance
- Level of clinical knowledge being presented to health plan customers by medical science liaisons
- Customer preferences and program interest