About Us

Health Industries Research Companies' benchmark studies provide market research critical to the development of successful marketing strategies.

Health Industries Research Companies (HIRC) has provided inventive market research, expert analysis, and insightful recommendations to the top U.S. pharmaceutical and biotech companies for over 20 years. HIRC was founded by a researcher from the Wharton School of Finance and Commerce and Stanford (SRI) in 1990 to examine the trends and implications of managed care and national accounts. HIRC researchers and client consultants possess applied industry experience, strategic insight, and keen understanding of the needs of stakeholders in the pharmaceutical marketplace.

HIRC publishes five syndicated multi-client research studies: Managed Markets & National Accounts, Organized Providers, Best Programs & Best People, Specialty Pharmaceuticals, and Managed Oncology.

Contact Listings

Executive Leadership

  • Josh Mader

    Mr. Mader earned his both his Bachelors and Masters of Communication Arts and Sciences from San Diego State University. Mr. Mader has worked at Health Industries Research Companies for the past 20 years, launching syndicated studies in managed markets, access and reimbursement, care management, account management, specialty pharmacy and oncology. In addition to his role as Vice President of Market Research at HIRC, Mr. Mader serves as a Client Consultant for leading pharmaceutical companies.

Research Directors

  • Lisa Nanfra

    Ms. Nanfra earned her B.B.A. from Pace University, Lubin School of Business and her M.B.A from the University of Delaware.

    Prior to working with HIRC, Lisa spent over 20 years working in the Bio Pharma space as commercial executive successfully leading sales, national account teams, as well as marketing teams responsible for blockbuster brands within both large pharma and the Orphan biotech space. Lisa’s diverse experience in sales, marketing & commercial operations across a variety of therapeutic areas including CV/Metabolism, GI, neuroscience, oncology & anti-infectives has equipped her with a deep understanding of the macro healthcare environment as well as the challenges within it.

  • Karen Ernst

    Ms. Ernst earned her B.A. in Economics and Business from Lafayette College and her M.B.A. in Finance from Saint Joseph's University. Ms. Ernst has worked with HIRC since 2002 conducting research and providing strategic analysis for both Best Programs Best People Service and Care Management Service. Since 2006 she has been the Director of the Quality of Care: Models and Metrics Service.

    Prior to her employment with HIRC, Ms. Ernst had a 10-year career with IMS Health in a variety of management positions and worked on several cross-functional teams, including Marketing, Supplier Management, Finance, and New Business Development. Ms. Ernst is also a member of the Women's Board of the Bryn Mawr Hospital.

  • Danielle Snook

    Ms. Snook earned her B.A. in Psychology from the University of California at Santa Cruz and her M.B.A. with an emphasis in strategic planning from Concordia University. Prior to joining HIRC, Danielle worked closely with the executive team in a variety of business and marketing functions at Bend Research, a contract research and development company serving the pharmaceutical industry. Since joining HIRC in 2011, Danielle has conducted research for the Care Management, Managed Oncology, and Specialty Pharmaceuticals Services. Ms. Snook has also been the Marketing Manager supporting all HIRC services since 2012.

  • Raymond Co

    Dr. Co earned a Ph.D. in Organizational Communication from Arizona State University and has provided market research and consulting services around emerging trends in the US health care marketplace to various pharmaceutical, biotech, and medical device firms for over 15 years. Dr. Co has directed research in a variety of areas at HIRC and has served as the Research Director for the Managed Oncology Service since 2013. Prior to joining HIRC, Dr. Co spent over 10 years as Vice President of Research and Assessment programs at The Brooks Group, a leading health care management-consulting firm. 

    Dr. Co is also an adjunct faculty member in the School of Communication at San Diego State University. His teaching and research focus include persuasive communication, organizational communication, new media, and research design.

Client Services

  • Lauren Bolen

    Ms. Bolen was awarded a B.A. in Psychobiology from Yale University and her M.B.A. in Health Care Administration from The Wharton School at the University of Pennsylvania. Ms. Bolen began working with HIRC in 2002 as the Research Director for the Employer and Coalition Service. Additionally she acts as Account Manager for several pharmaceutical clients.

    Previous to her career at HIRC, Ms. Bolen was an Associate Consultant at Booz, Allen & Hamilton's Health Care Strategy Practice assisting health care institutions with the development of their long term strategic plans. Ms. Bolen later joined Merck & Co., Inc. in the Market Research department and subsequently held a number of senior executive positions at Merck during her fourteen-year career at the pharmaceutical company.

Research Team

  • Bridgette Bangs

    Ms. Bangs graduated in 2012 from Ithaca College with a B.S. in Applied Psychology & Business, concentrating in research and psychopharmaceuticals. Ms. Bangs joined HIRC in 2013 and has since conducted research for the Best Programs Best People, Managed Markets and National Accounts, Organized Providers, and Managed Oncology Services.

    Prior to joining HIRC, Bridgette worked for numerous departments within Cornell University, including marketing and communications, and served as an intern at Cayuga Medical Center focusing on marketing, public relations, and hospital administration.

  • Lilliana Wang

    Ms. Wang earned her B.A. in Economics from the University of California Berkeley and her M.P.H. in Health Care Policy & Administration from the University of Southern California. Ms. Wang began working with HIRC in 2016 conducting market research for the Managed Oncology Service.

    Prior to joining HIRC, Lilliana has worked with the Life Science Angels to evaluate companies within all major domains of life science technology including pharmaceuticals, medical devices, and digital health. With the goal of improving health service delivery and quality, Ms. Wang has worked with hospital administrators in the Dignity Healthcare system to implement interventions to reduce hospital readmission rates. Further, she has organized and promoted diabetes group visits within the California Hospital Medical Center as an effective disease management tool.

  • Genna Brown

    Ms. Brown graduated from Scripps College in 2015 with a B.A. in Psychology. She has worked with HIRC since 2015 conducting research for the Best Programs Best People Service. Prior to working with HIRC, Ms. Brown worked as a research assistant in a psychology lab at Scripps and as a behavioral health intern at the Santa Cruz Women’s Health Center. Ms. Brown’s other research interests include: behavioral economics, public health, and social psychology.

Partial Client List

Abbott/Abbvie GlaxoSmithKline
Amgen Johnson & Johnson
Boehringer Ingelheim Merck
AstraZeneca Lilly
Daiichi Sankyo Novartis
Genentech Pfizer