Dr. Co holds a Ph.D. from the Hugh Downs School of Human Communication at Arizona State University and has led strategic market research and consulting initiatives for over 25 years. He applies his expertise in organizational and leadership communication to help pharmaceutical, biotech, and medical device firms navigate emerging trends and complex shifts within the U.S. healthcare marketplace.

Throughout his career, Dr. Co has directed a wide array of proprietary research — from message testing to strategic market assessments. He works closely with brand and account management teams to transform these findings into clear roadmaps, helping them formulate effective go-to-market and account engagement strategies. In his current role as Research Director for the Managed Oncology Service at HIRC, he leads strategic initiatives across a broad range of therapeutic areas and market segments.

Dr. Co also serves as a lecturer in the School of Communication at San Diego State University. His teaching and research focus on the intersection of persuasion, organizational communication, and healthcare, ensuring his strategic consulting remains grounded in the latest communication theory and advanced research design.