Managed Markets & National Accounts
(for subscribers only)
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Entire Managed Markets and National Accounts Handbook
Winter 2011. (Full Handbook) Contains all seven chapters and appendices A-M described below. Note:
This is a large file and may take a moment to download (16 MB). -
Managed Markets Headcounts and Organizations Study
Winter 2011 (Chapter VII). A report on the headcounts and organizational structure of large, medium, and small pharmaceutical firms. Based on surveys with 30 pharmaceutical firms and includes data from 20 years of HIRC research.
Managed Markets & National Accounts
Research Overview
The Managed Markets & National Accounts Service features a twelve month program where HIRC professionals present market, product, and contracting trends and company specific implications on a quarterly basis. The service features a 900-page reference book and supplements sent quarterly to research sponsors in printed and CD formats. Key benchmarking information is updated on an annual basis. The service includes three to four on-site sponsor meetings per year, as well as complimentary telephone/memo inquiries from HIRC researchers.
A wealth of strategic and tactical information is provided, including customers' assessments of manufacturers' contracting and programs within ten separate markets; situational analyses of 28 market segments that influence the availability, price and utilization of pharmaceuticals; managed markets headcounts and organizational trends based on confidential data from 30 pharmaceutical companies; future scenarios forecasts and their impact on managed markets; and pharmaceutical executives' ratings of 100+ individual customers on ability to impact market share and willingness to partner.
Who Should Subscribe?
This service is used by leading pharmaceutical manufacturers in several areas:
- Managed Market Executives
- Brand Teams
- Strategic Planning Groups
Why Subscribe?
Pharmaceutical companies can monitor current market trends in the following areas:
- Account and customer resource allocations (Chapters V and VI)
- Annual market situation analyses (Chapters III, V, and VI)
- Contracting strategies (Chapter VI and Appendices)
- Development and assessment of programs and resources (Chapter VI and Appendices)
- Headcount issues and allocations (Chapter VII)
- Organizational benchmarking and reorganizing (Chapter VII)
- Senior management strategy workshops (Chapters II and IV)
- Training of staff (new and seasoned) on the managed markets and national accounts arena (full book)
Free Research Highlights
Headcounts and Organizational StudyHow to Subscribe:
To subscribe to the Managed Markets & National Accounts service, please contact: Dorothy Hess, Research Director (215) 517-6860 Contact Dorothy Hess
After graduating from Carnegie-Mellon University with a BS and an MBA, Ms. Hess spent thirteen years at Merck. While at Merck, she held numerous positions in brand marketing, market research and managed care marketing, culminating in her appointment as VP of Merck’s Institutional Business group. Ms. Hess began working for HIRC in 1995 and has contributed to the Employer & Coalition Service, as well as Managed Markets & National Accounts. Ms. Hess currently leads the primary research in managed markets tactics and strategies for the Managed Markets & National Accounts Service.