Managed Oncology Service
(for subscribers only)
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Case Study: Clinical Pathways for the Management of Oncology
Spring 2012. Three case studies highlight trends in oncology management, including clinical pathways development for national and regional health plans, Pfizer's Oncology Patient Navigator, and Genentech's case management program for breast cancer.
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Executive Summary
Summer 2011. An executive snapshot of key findings from the Managed Oncology Service research.
Managed Oncology Service
Research Overview
The Managed Oncology Service offers insights, analyses and recommendations specific to oncology focused on manufacturer value-added programming, account management support, patients’ cost burden, and developing management trends, such as clinical pathways.
Annual research provides detailed data on US health plans’ management of oncolytics and the implications of underlying market trends. The service focuses on the following research areas:
- patient cost sharing
- physician reimbursement
- quality of oncology account managers and clinical liaisons
- ratings of valued partners in oncology management
Who Should Subscribe?
- Market researchers
- Sales and marketing executives
- Employer, payer, and corporate account managers and directors
- Product managers
- National and regional account management teams that want to expand their understanding of the priorities of employers and managed care organizations
- All others doing business in the managed markets, market access, or managed care space
Why Subscribe?
HIRC research assists sales and marketing executives in developing strategic responses to the evolution of health plans’ management of oncology drugs. The Managed Oncology Service provides comprehensive analyses of managed care trends in the management of cancer agents. The service marries detailed survey data with in-depth interviews of health plan pharmacy and medical directors, providing rich and nuanced analyses of current and expected approaches to the management of oncolytics. In addition, the research includes benchmark data from manufacturers' value-added programming specific to oncology and identifies potential opportunities for manufacturer partnerships.

Ms. Segal holds an MBA from Columbia University and is a cum laude graduate of Barnard College. Since joining HIRC in 2001, she has conducted primary research, analyses and writing for HIRC’s Best Programs & Best People Service, Disease Management Service and Specialty Pharmaceuticals Service. Prior to her work at HIRC, Julia was employed by Merck & Co., Inc for eleven years in a variety of sales and marketing positions, culminating in the position of Director of Market Research at Medco.