Research Overview

The Employers & Coalitions Service is an ongoing research project that focuses on key influencers within the employer health care market and their impact on the use of pharmaceutical products. The service uses a combination of surveys and in-depth interviews to gain insights into benefit strategies employers are utilizing to manage escalating costs, which pharmaceutical companies are working collaboratively within the employer market, as well as to identify potential opportunities for future marketing initiatives.

Who Should Subscribe?

Pharmaceutical and biotech companies that:

• Realize the value of monitoring payers' evolving health management strategies and their implications for customer and brand teams' marketing initiatives
• Recognize the influence employers have on prescription drug utilization
• Allocate resources to enhance prescription drug access with the employer customer segment
• Demonstrate commitment to developing and implementing successful customer-oriented strategies in the dynamic employer health care market
• Strive to more effectively include all stakeholders to facilitate the implementation of strategic plans

Why Subscribe?

Pharmaceutical companies need a proactive, targeted approach to the employer market, in order to:

• Monitor strategic opportunities and threats emerging from the employer arena
• Effectively establish compelling value propositions for their products that will successfully influence leaders in the employer market
• Promote employers' interest in health, wellness and disease management initiatives while increasing disease awareness and treatment levels
• Expand market opportunities for prescription products